April 2017
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HIPOLOGY IS?

Hip.ol.ogy

“A collage or montage of elements, events, music and fashion that make up an individuals personal interpretation of Hip Hop culture.”

“They have a right to speak on it the way they see it coming up. Hip-hop is the voice of this generation. Even if you didn’t grow up in the Bronx in the ’70s, hip-hop is there for you.”
Kool Herc

Looking at your own reflection you may wonder… who are you?; Adidas sneakers, baseball caps, Timberland boots, Cazal style glasses, Varsity jackets, Nike tees & hoodies and then take a look through your DVD shelf, books or music collection… Coltrane, James Brown, Mary J Blige and even a Led Zeplin album. why?… well for me it all stems from growing up listening to hip-hop; that’s what we call Hipology.
maybe you grew up in Tokyo or London and listen to hip-hop or even New York or maybe Paris… everyone’s personal experiences and perception may be different and thats what we call Hipology. When these experiences are shared the picture of hip-hop culture becomes even bigger. Hipology.

While recording a new Visioneers record in 2011-2012 I started thinking about how much Hip Hop has played a under current role through my life. The Music, The Fashion and Culture. Although producing all kinds of music from Jungle to Jazz, Hip Hop (or at least what is was) has always been a part of what I do in some strange and sometimes very subtle way. So this kinda inspired me to start up this Website, it’s just like a little scrap book and a way for me to join some dots up, shout out some greats and try get the story straight. yeah so that’s it.

Marc Mac

PEACE.